![]() This expression is used to describe very specific keywords that lead to low search volume (since they are not the most common keywords) but also to low competition results. This was a huge aha moment: I had discovered the reality of the long tail concept. All those words, that I hadn’t used for SEO at all, were finally my SEO best friends. I don’t just post images, I like to tell stories, write articles about my products or my favorite topics, and I give photography tips too from time to time. People had typed a lot of random (and often weird) expressions in their search engine and found me through this very unpredictible way. However, having a close look at my stats taught me a very interesting and unexpected lesson: the keywords people were using to reach my website were very rarely the ones I had been working on so hard (I was finding results such as “street photography” or “smiling young girl” instead). They had the advantage of being older in this market which is really hard to compete with in Google’s algorithms.Īt that time, I also started to monitor my Google Anayltics results seriously and the figures were clearly not mind-blowing. I worked on a few other key words such as “family photographer” and “newborn photographer” as well.Īfter many months of working on it and blogging regularly, I was proud to show up on Google’s first page for these expressions but a few of my competitors were still ranking higer than me. When I decided to work seriously on my SEO, I did some research and decided that my goal was to rank as high as possible as “child photographer” and “baby photographer” in my area.
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